The purpose of public relations is to enhance image. Most people believe this can be accomplished only through media outreach – utilizing an unbiased party such as a reporter to give an account of the client’s purpose and activities. While media outreach is an important, and often essential, aspect of public relations, image enhancement can be achieved in many different ways. Community, consumer, government and employee relations, business associations, visuals used in advertising and marketing campaigns, campaign timing, audience consideration, and source credibility all have positive and negative impacts on public perception.
Brandon Strategic Public Relations is the only company with the skill set to strategically align every aspect of a media campaign to ensure image enhancement rather than image detraction. Our ability to positively integrate these underserved, undervalued and underutilized elements of the public relations process into the strategies we develop is why we’re in high demand.